The Usage of Shallowness

The Usage of Shallowness

Updated: Apr 20

We are living in a world that’s basically shallow, and would probably get even shallower as time go on and as technology will continue to advance.

Of course, we live in an age of relative prosperity in many aspects — financially, medically, scientifically and academically. However, such prosperity does not surpass the growing shallowness of the masses, of those that play a very large part in the development of the world’s economy.

The materialistic definition of success, so we can theorize, comes from the cold fact that shallowness pays the bills and increases the wealth of the masterminds behind the various industries of the globe, and since corporations are there to maximize profit while minimize the costs required for that profit to grow and be successfully generated.

Buying countless items that you don’t need, while increasing your own risk of addiction, is a very profitable method for continuing and empowering the financial motion of the world. Therefore, telling people that material prosperity is equivalent to success, even at the cost of their wellbeing, is a profitable message to deliver.

Such is the cruelty of capitalism and its free market; You either make and motivate people to buy your services and products, even if such action might be a form of deception or manipulation, or you’ll risk your business and your overall profit that is necessary for your survival. This isn’t to say, of course, that communism is preferable, as that method has its downsides as well.

Nonetheless, should we be able to overcome the conformity of the herd mentality into buying things that aren’t necessarily useful for us, we can endure both our sense of self-worth as independent from the amount of material possessions and the money in our wallet, as well.

We should also forget the notion of FOMO, of the “fear of missing out”, as that idea contains the fallacy that we should do something just because our lifespan is far from immortal. We should overcome the unnecessary guilt of missing out of things, so we can live in a happier manner without being monitored and judge ourselves negatively due to said fear.

There is this cliché that says that life has more into it than just money, and even though it’s a cliché used a lot in self-help books, it’s actually true to an extant. Not everything that we do in life has to generate profit in order for us to enjoy and be fulfilled by it; not everything has to have its worth estimated by the level of revenue it generates, if at all, to begin with.

The possible solution to the problem of financial materialism can therefore be our ability to endure against money-wasting temptations, and by having the audacity to walk against the herd mentality of the mass consumerists, even if their reaction towards us will be less than we desire it to be.


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© 2019 Tomasio A. Rubinshtein, Philosopher