© 2019 Tomasio A. Rubinshtein, Philosopher

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The Counter-Productivity of Endless Desire



With many opportunities at potential, our lives become equivalent to that of a Pokémon game:


“Gotta catch ’em all!”


This exact sentence is the causer of misery worldwide; that we “need Why? Because the mass industries are there to create more and more for us to accomplish, and when we accomplish said things by consuming them, these industries create even if we truly need that something while in reality we can function without it; that we are in a constant competition with others over the Pokémon motto mentioned above.


“Gotta catch ’em all”.


Do you know how destructive that sentence is? Not only it causes destruction in form of agony, but it also gives benefits to the mass industries of today. Think about it. It turns our existence to a state of a continuous race of missions we ought to complete in order to attain satisfaction.


But do you know what the horror is? There is no such thing as “all”. Why? Because the mass indsutries are there to create more and more for us to accomplish, and when we accomplish said things by consuming them, these industries create even more things, upon which we learn to “catch ‘em” as well. And thus begins an infinite saga of chasing after desires by catching whatever our desires orders us to catch.


What’s more horrific is the following: simply fulfilling the passion of the desire is not going to end it, and not only we are encouraged to follow our desires, we are viewed as lesser and as less of value when we don’t have desires by the external eyes which constantly watch us through our addiction to media.


You see, this static cycle of unhappiness fulfills a financial and social aims for both us consumers and the creators which produces our source of consumerism. We thus are indirectly encouraged to remain unhappy by following more and more sources of desires, instead of facing against the desire itself and overcoming it by downgrading its value in our eyes. We are deluded that accomplishing our heart’s content will give us satisfaction, while in reality it only creates more desires, like a dog that chases a bone that shall never be his.


In other words, our generation (and not necessarily only the generation of young adults) are unhappy because we learn to reject asceticism; to be ascetic is to be content with what you have, and as already claimed before, it is a socio-economic interest to keep us not content with what we have. When we are content with what is already in our possession, there is less consumerism, and when there is less consumerism, there is less money provided to the industries which extract our world’s resources for the primary sake of generating more financial power at the cost of our misery.

And do you know what? I am pretty confident that the industries know that the accomplishment of desire does not necessarily lead to long-term satisfaction, and thus in order to keep us away from the financial harm which is our satisfaction, they produce more and more things to keep us unhappy and addicted. Just imagine how would the tobacco, pornography and sugar industries suffer financially if we are not be addicted to their products. Therefore, it is their interest to add more tobacco, more porn and more sugar into our products.


To put it simple: to be happy is to be content with what you already have, and to keep that happiness, is to reject desire for more.

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