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A Critique of the World's Worst Ad -- Why Self-Restraint is Important

Updated: May 8

A  man wearing a face mask

Have you ever heard of a certain behavior some may define as "filterless"? Some people in our world appear to regard the term "filterless," or impulsiveness, as a moral value for how one should interact with others. Those who listen to rap music, like the music of Eminem, may regard this behavior as "not giving a ****."

It is a very flawed philosophy as to how life should be lived, in my opinion. Those who have zero restraint, or at least behave or claim like they do, seem to be very surprised, when their manners backfire against them, and I can tell that from personal experience with such people.

Instead of acknowledging their mistakes and trying to learn from them, some at least run away from the implications of their actions under the justification that "they are filterless." However, a reason is not a justification. A reason is a cause for something to occur, while justification tries to clear an act from fault by deeming it acceptable.

In Israel, at least, that also seems to be the case. Have you heard of the Western Wall? It is a very sacred place to Jews. In recent weeks, as a way of protest, a woman came there with a very minimal outfit, one that made her the topic in every household (figure of speech).

That, I think, is an example of filterless behavior. Although her intention may seem noble to some (rebelling against Orthodox tradition), I guess that coming with only a bra and underwear to a very religious place is certainly filterless (at least she wore socks and shoes and not, well, socks and sandals, am I right...).

The point I'm trying to convey is that filterless behavior is not a good reason for counter-productive actions (AKA, "shooting yourself in the foot"). I believe that a lack of knowledge is a more compelling reason for filterless behavior.

Why? Because ignorance has a great potential for growth in terms of knowledge. Of course, it's very likely that none of us are omniscient, correct? It also means that the more impulsive are also ignorant to an extent, for they might be unaware of the implications of their actions, and not think, by comparison, like competent villains. Then, why not learn from dumb mistakes instead of not doing so because one does not restrain himself or herself in any way?

And then again, it's not like the followers of that philosophy are completely unfiltered. It's not like they will all salute like Nazis just because the thought came to mind. In Israel, every association with Nazism is condemned, to the point that even playing Wagner in the orchestra is heavily condemned because he was a Nazi as well.

So, even the "purest of restraint" might not act like WW2 Nazis just because they feel like it, correct? Especially in Israel...

Some may not admit it, but they do restrain themselves. This is not an attempt to degrade anyone, but simply a critique of a common philosophy. I can give even more examples of a true lack of restraint, but you can imagine it for yourselves, I think, if we take infants as an example, and apply their impulsivity to adults.

To the Main Course!

This entire article's reasoning can be applied to what I currently deem the world's worst ad. It is essentially a video whose length is over 30 minutes, featuring a man who advertises soap.

In the advertisement, the man unintentionally turns himself into a source of laughter when he goes to the bathroom (no, he closed the door, don't worry) while recording, and later takes a shower (no nudity shown). With no pun intended, the whole video had no editing (AKA filtering), and... yeah. I don't really want to buy "Tactical Soap" after this, let alone be a "Tactical Man".

A more self-restraining person will not upload such an advertisement for the whole world to see. They would be more prepared, and by that, I mean go to the bathroom and take a shower BEFORE recording, not during the recording. I'm sure even the more impulsive of us will agree with this reasoning.

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Tomasio A. Rubinshtein, Philosocom's Founder & Writer

I am a philosopher from Israel, author of several books in 2 languages, and Quora's Top Writer of the year 2018. I'm also a semi-hermit who has decided to dedicate his life to writing and sharing my articles across the globe. Several podcasts on me, as well as a radio interview, have been made since my career as a writer. More information about me can be found here.

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