The Philosophy of Hidden Gems -- Why There Are So Many Hidden Gems Today
- Mr. Tomasio Rubinshtein

- Aug 15
- 7 min read

The Internet Then and Now: A Shift from Exploration to Manipulation
Just 20 years ago, in the 2000's and even in the 90's, the impact of algorithms wasn't very high, and the internet was a place of exploration and knowledge. Nowadays, the internet has been utilized for the manipulation of the masses, and to the spread of fake news and propaganda. As such, the popular sides of the internet have been used to exploit and to addict.
I believe the internet of today has been hijacked by corrupt manipulators that are there to keep you addicted and constantly engaged for the sake of revenue and political manipulation. Furthermore, the dead internet theory suggests that AI bots are largely taking over the virtual landscape, with many websites being largely, if not entirely, AI generated.
And in the rapidly changing environment of the internet, where AI bots take over and create what is called "AI slop", many websites' owners stop posting because maintaining a website is too much work that isn't necessarily profitable.
The Reign of Algorithms and the Concealment of "Hidden Gems"
A "hidden gem" is a term defining something great that remains largely undiscovered. In the online world, where algorithms rule and dictate what internet surfers are seeing, many hidden gems are left undiscovered and unvisited in favor of those that pay money to promote their content online.
The algorithms are heavily biased towards what is popular, far less towards what could be fascinating.
Many hidden gems are left hidden because the purpose of large websites, like social media platforms, is to keep you sticked and addicted to surfing said platforms. That goes for google, which also works using algorithms, and mainly advertises websites that spend a lot of money on being advertised in the first place.
Algorithms narrow down online content and create a form of a maze/hill to keep you trapped within popular platforms in the name of generating revenue and selling your data to third party users.
There are many hidden gems because popularity is but one of the hallmarks of injustice in the world -- shallow content that is meant to keep you occupied and addicted, is prioritized over deep, unique content that is meant to help you think differently.
The Nature of Hidden Gems: Passion Over Profit
As such, hidden gems are most often than not, a product of passion, by people strong enough to keep on sticking to their own truths in a largely biased, algorithm-based environment that invades your privacy so it could cater the most addicting content for you.
And with many hidden gems in the virtual landscape existing, I am sure I am not the only one who works out of passion instead for profit, like it is often done.
I look at those who are sellouts -- who sell their unique selves for profit and ask myself, are they satisfied with what they're doing? Maybe sell out their originality and creativity to survive, which is a legitimate cause, but is it worthy to live a life that is merely there to pay the bills?
I don't want to give in to the hollowness of reality. Had I been a sellout myself, I would have had more money, but I would be far hollower and emptier than I already am.
I believe most people hate their jobs. Hidden gems are for those who love to work. In the AI revolution, many jobs are already being replaced, leaving many people jobless. In such a rapidly changing world, it is the opportunity of many to deviate from the traditional world of working in soul-destroying jobs in favor of chasing their passions. While the AI revolution takes away jobs and will continue doing so the more it is advanced, I believe that many hidden gems will keep on appearing in the virtual landscape, and work that is done solely for the sake of money will be replaced in favor of passion-based projects.
And should there be a universal basic income implemented as a result of the AI revolution, there will be even more hidden gems, and people will be free from wage slavery, free to chase their passions and do what they want the most.
Hidden gems are product of people who deviate away from society, which is there mainly for the obedient and the submissive, to follow their own passions. I believe the more people will be disillusioned from society, the more they will create their own alternative frameworks.
Those who believe money isn't everything in life, I believe, are likelier to build hidden gems online, which is most often than not a creative effort.
Finding Hidden Gems: A Call for Critical Thinking and Exploration
There are many hidden gems in the online world as a result of heavily biased algorithms. All you have to do is to find them using search engines.
Using critical thinking, one can sway away from the popular aspects of the internet, the "mainstream" aspects, and dive deep within the realm of hidden gems.
Had the internet not be full of algorithms that bias your view, internet users would've needed to utilize their cognitive abilities to find what they want to find, and the internet would've been used like it would 20 years ago: for the sake of exploration and research.
Hidden gems are, however, hard to find unless you dedicate the extra work necessary to find them. Hidden gems are hidden for a reason -- because they are left out in a world built on the competition for profit.
To be able to find hidden gems will require you to overcome the dependency over algorithms and use your own independent thinking to find content. I believe technology should serve us, and that we shouldn't become slaves to technology. I believe technology is there so we could enjoy from it, and not to be enslaved to it. As far as I see, nowadays technology is used to enslave people, to keep them addicted and manipulated by bots and by people with ulterior motives. If we want to benefit from technology, then we should use it in a way that helps us feel satisfied and gratified, not merely addicted and enslaved.
For too long have we learned to conform, and the more we conform, the more we serve the interests of those who wish to profit off from us, exploit us and manipulate us for their own gain.
I believe it is high time that we learned to break free from the toxic cycle of social media, and explore the internet in a way that helps us feel passionate and that fills a spark within us. And that is where hidden gems come in -- they are able to fulfil that spark within you if only you would stop being enslaved to algorithms and begin to use the internet like it was intended to originally -- to serve as a respiratory of exploration, wonder and adventure, instead as a tool meant to exploit you and your time.
Philosocom: An Example of a Hidden Gem
Philosocom is but one of these hidden gems that just refuses to keep up with the times, instead resorting to having its articles expanded and serving as a platform for many esoteric subjects in the world of contemporary philosophy.
This website doesn't have algorithms that bias your ability to navigate it. Instead, it works like a library, having many subcategory directories that are meant to help you navigate this massive esoteric platform.
Philosocom is an example of work that is based on passion and not profit. I am a very passionate writer and I want to be always strong so I will keep this website ongoing and serve as a form of an "enduring pillar" in a rapidly changing world.
My aim as a website owner is to create unique and original content in a virtual world that is getting shallower and more unoriginal. I still believe that even in our shallow world, creativity and unique content still have their place, and that passion shouldn't be killed in favor of profit.
I think that a life meant solely for profit is a hollow one and that is why I dedicated many years to Philosocom, while not earning much from it. I do it for the satisfaction and because I want to be useful to the world. That is why I keep doing what I do and keep my passion alive.
My mission with Philosocom is not only to contribute to others but to also live a life fulfilled, and I think a life fulfilled is one where you are chasing and accomplishing your dreams on your own terms.
Philosocom is a platform for those who have the passion of exploration in them. Of people willing to not give up on their inner child as adults, and venture out into many interesting and unique articles, made to help you think critically -- and differently.
I believe what I'm doing is vital to making the world a better place, and as such I will keep at it. Creators of hidden gems have to stay strong and not give up even when it's hard, to not surrender their hopes and dreams in a world where it is the caterers who make more profit.
The Philosophy of Hidden Gems: Wonder, Curiosity, and Challenging the Status Quo
Hidden gems are there to spark wonder, just like philosophy itself. The common thing with hidden gems and philosophy is that both spark wonder, curiosity and exploration. Unfortunately, most people, I believe, lose their curiosity when they become adults, choosing the easiness of comfort over the fun that can come from challenging exploration, both online and offline.
But if you go on this journey of finding hidden gems in your free time, you might find avenues that you would otherwise not touch. Will you overcome yourself and explore this site, or choose the comfort of catering algorithms that make profit out of your visitor analytics?







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