Followers, today I carried a short lecture on a subject that, theoretically, a lot of people would find interesting and maybe even insightful, to their lives as either content consumers, content creators or both. Hereby a 6 minute video of me giving a lecture at the course I'm attending on the internetization of content, AKA, of content being more uploaded and consumed on digital platforms, rather on books and any other physical form.
Unfortunately, not being competent enough at YouTube, I did not manage to turn automatic translation on that video, so it remains in Hebrew. In this article, however, you'll find key points that were mentioned in the video. If you are good at both Hebrew and English and know how to add automatic subtitles on YouTube (without doing so manually), please let me know.
Here is the video and its key points.
1. When it comes to finding information/knowledge, we are likelier to do so through our phones/computers rather than taking a book or going to the library.
2. Overall, the age of physical books is on a decline, while the consumption of digital content is on the rise. Therefore, content creators should focus more on digital content than physical ones, because that is where the exposure (and the money) is.
3. Talking about exposure -- even if you are to write a book in English, people are likelier to find your content online than finding your book and buying it, given how many books there are on sale. People can easier-ally and better-ly find your content through articles, and still gain revenue through advertisements/affiliate marketing. Besides, financially-speaking, it is cheaper and more efficient to manage a blog than a collection of books not many will be willing to read for long, as blog articles are much shorter than books, obviously.
4. With the rapid growth of technology, readers/viewers/followers and content creators need to learn to adjust to the changes of virtual communication in order to stay relevant and preserve their presence in the world. Perhaps there will be a future where books will become rarer, and even antique, like old video games and consoles. Simply writing and publishing a book is no longer sufficient for most authors, in order to elevate themselves to public conciousness.
Thanks for reading/watching.